A new teaser poster for Disney-Pixar's new animated movie Coco has just been released. A marketing strategy that is not usually employed this way, but only a brand like Disney-Pixar can pull off effectively.
The synopsis of how the lead character, who desperately wants to be a musician, finds himself in a "stunning and colourful Land of the Dead following a mysterious chain of events", reminds me of the premise of The Book Of Life - which I did not enjoy that much. But I'm sure Pixar will not disappoint.
This new teaser poster also announces the release of its first trailer that will be coming next week.
Directed by Lee Unkrich and Adrian Molina, Coco will be out on 22 November 2017 - as the award season gets underway.
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