Over the last couple of weeks, Sony Pictures and Marvel Studios have teamed up once again to bring us some promotional clips that coincides with the NBA Finals.
Check out the 4-parter mini-series of advertisements below, culminating in some NBA superstar cameos. A stroke of marketing genius, I must say, on their part that is aimed to set the internet on fire - or maybe a spark. (Deadpool's marketing is far more superior still.) The King of Cameos, Stan Lee, also made an appearance.
Also featuring Robert Downey Jr. and Jon Favreau, playing up their fantastic chemistry as seen in some of the trailers already; these are entertaining to watch.
The movie will be out on 7 July 2017.
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